IMATS is so much more than visiting the vendors to check out the latest products. The show is an immersive experience where art is created right before your eyes. So, we transformed our show space int … read more

If you are an MUA or makeup lover in the Los Angeles area, IMATS is THE place to be this coming weekend. Networking, discounts, seeing and feeling amazing products, and watching live demos from soci … read more

And, we're not talking temperature! This show brought the heat with incredible artists and makeup enthusiasts. We were excited to have IMATS' honorary guest, makeup legend Dick Page, debut our soon to … read more