This Friday kicks off the 9th IMATS NY. The show, set in the city that never sleeps, is non-stop inspiration. It is three days packed with demos, debuts, and tips on today’s trends. Each day the floor is filled with pros and makeup-lovers looking for the favorite brands and the latest products to add to their kits. If you are going, be sure to stop by the Mehron booth #838 where there will be plenty for you to see and experience.
Makeup artist Emily Clayton aka @vanityvenom will be doing a live pop art demo from 3PM-7PM. Known for her avant garde beauty looks and punk makeup style, Emily naturally crosses over from the makeup industry to social media makeup realms – she’s a true pro makeup artist, YouTube and Instagram hybrid! If you will be a pro night, pop on over to watch this Mehron Girl rock the show with her amazing artistry.
Psst . . . IMATS NY visitors will be the first to see our latest product: Resident Evil™ 2 Zombie All-Pro Makeup Kit. Now every-day gamers can bring to life the terrifying Raccoon City zombies from the popular video game. This complete kit contains all of the necessary professional special FX products used by leading Hollywood makeup artists. Using the included step by step instructions and applications tools, now anyone can create their own truly professional Zombie look and bring a Resident Evil™ 2 character to life! Packed with products and great pro advice, there’s nothing better for amazing RE2 Cosplay, Zombie Walk, and Halloween adventures. IMATS NY visitors will get a special code for a 10% discount and free shipping when the product launches next month.
We will be transforming the Mehron booth into the Mehron Experience. Come touch, feel and test the products. Chat with us. Watch our demos. Take videos and pictures. See, feel and learn more about our 92-year-old American makeup brand. Pamela Faller, one of Mehron's in-house makeup artists, will be doing demos focusing on special effects and body paint inspired by the films Lords of Chaos and Suspiria on Saturday from 9AM to 5PM and Sunday from 10AM to 5PM. With a B.F.A in Creative Arts, she uses her creativity, flare and background in the industry to bring a fresh perspective to the Mehron brand. As a product expert she has contributed content for Brit + Co, Popsugar, Short Hair Style Guide, Elite Daily, Happi, Harpers Bazaar, Dark Beauty Magazine and Poisonous Pinups Magazine. Faller travels extensively, participating as a key artist for Mehron’s trade show events. She has gained a professional knowledge of the brand and employs her talent and expertise to partake in various editorial photo shoots, instructional video productions, fashion shows, blog entries and prominent educational classes.