Citrus fruits, stone fruits, berries, and melons have become all the rage in the latest makeup trend. Colorful, vibrant fruits are inspiring makeup artists around the globe to create intricate paintings of these foods on their face. Many of t …

Leprechauns, pots of gold, rainbows, shamrocks... what visuals inspire you on St. Patrick's Day? Do you want to be a creepy Leprechaun? Do you prefer shiny lids of gold, or do you want the vivid shades of the rainbow painted across yo …

Our favorite season is coming to an end, but the fun isn’t over yet! Our 31 Days of Mehron Halloween Contest is officially closed and we have 31 extremely talented finalists to choose from. We want to thank everyone who entered th …

We are getting to the end of our 31 Days of Mehron Halloween Contest Submissions are flooding in on Instagram and it is hauntingly beautiful. This week’s all-star group of finalists exude incredible talent. We see everything from Halloween gl …

Week 3 of 31 Days of Mehron Halloween Contest is complete! So far, we have received over 5,000 submissions and choosing finalists has not been easy. This week’s winners show off originality and amazing execution in these creepy, c …

Every year the Met Gala brings in some of the most adventurous fashion statements. This year was no exception. In fact, the theme “Camp” brought out some of the most avant-garde looks of all time! So, what is camp fashion? It surely isn’t based on …

Renowned illusion makeup artist Mimi Choi has a world-wide social media following. Now her fans from across the globe have access to the palette that contains everything they need to recreate her looks, as well as invent some of their own. Starting t …

It's here! We have officially launched the limited-edition makeup palette created exclusively for renowned optical illusion makeup artist Mimi Choi. Mimi's mind bending makeup designs, which are adored by hundreds of thousands of fans across the glob …

We are excited to announce that Mimi Choi aka @mimles will be joining Mehron at IMATS New York! Mimi truly is a makeup magician. Her hyperrealism optical illusion makeup has garnered international attention and a large social media following. She has …