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Mehron Makeup News and Blog

The Mehron Boy Movement

Genderless beauty has hit mainstream. While this may seem like a trend to some, it is NO trend to Mehron. Rather, it has been the norm; it is intrinsic to what we do as a brand. We have embraced, supported and celebrated genderless beauty for decades. With our strong performance roots, Mehron has long catered [...]

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Powerful Pride Month Makeup Artistry

Amazing makeup looks in celebration of Pride Month are flooding our Instagram feed. We are in awe of the vibrant art created in support for the LGBTQIA community and are honored that our products are playing a part in the bold statements being made. Mehron always encourages expressing yourself and embracing diversity in art and life. [...]

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Hooters Pageant and Women's Conference Goes Beyond the Orange Shorts

Mehron took over the faces of the Hooters Girls for the company's annual pageant and calendar shoots. 80 Hooters Girls from around the world gathered together to participate as contestants and embark on a journey of a lifetime. Lead artist Kathy Moberly invited us to help her amazing team create flawless makeup looks that lasted endless hours under [...]

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He May Be Glam Master, But He Was a Mehron Boy First!

Argenis Pinal was recently crowned Glam Master. He was the first winner of Lifetime's new competition series Glam Masters, where beauty influencers go head-to-head in makeup challenges to prove they have the talent, charisma and vision to be the next big name in the beauty world. We always knew Argenis had what it took to win, and now so does [...]

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Say Hello to ECHO

Say HELLO to ECHO. This uniquely formulated Pressed Glitter Palette lets you effortlessly add glitter to face and body - with ZERO fallout. No mixing medium or adhesive required! Just swipe on as you would any eye shadow or blush. It's that simple. Then watch as the three prismatic gold, silver and opalescent shades strikingly shift and [...]

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Spotlight on Spring 2018 Launches

Launching seven beauty products in one season is big. So, we went big to spread the news and introduce everyone from editors and MUAs to everyday makeup lovers to the newest members of the Mehron family: Highlight Pro Warm, Highlight Pro Cool, ECHO Pressed Glitter, Shimmer E.Y.E Powder, reformulated Matte E.Y.E Powder, Spicy L.I.P Cream Palette and Sweet L.I.P Cream [...]

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Mehron Mom Survival Kit

From changing diapers to carpooling, moms are ALWAYS on the go. We've put together the Mehron Mom Survival Kit to help you look great whether you are running errands or sprinting across sports fields. Just follow the steps below for everyday effortless beauty.Step 1: We're busy moms. There are no makeup rules!Step 2: Tired? Haven't [...]

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Say Hello to Highlight-Pro

Mehron's new Highlight-Pro palettes are pure luxurious luminescence. Each shade provides subtle shimmer and gorgeous illumination. Apply wherever you want a touch of radiance for a soft glow that lasts for hours and hours. The silky, lightweight formula glides on and blends effortlessly, allowing you to quickly and easily create ethereal highlights. Brightening all skin tones, [...]

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New: Shimmer E.Y.E Powder

We are taking neutral to the next level with our brand new Shimmer E.Y.E Powder. Mehron's neutral-toned, matte E.Y.E Powders have long been a popular makeup kit staple. Now there are eight sister shimmer shades in the collection. The new colors are perfect for creating airy and ethereal looks, a modern smoky eye, or a hint [...]

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Amazing Artists, New Products and Fun with Friends at IMATS New York

It was another incredible IMATS this past weekend. We LOVED catching up with old friends, soaking in the creativity that filled the air, and sharing new products we have poured our souls into developing. The Mehron booth really rocked with top notch talent. Nix Herrera joined us for Pro Night where he wowed everyone with [...]

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