It was another incredible IMATS this past weekend. We LOVED catching up with old friends, soaking in the creativity that filled the air, and sharing new products we have poured our souls into developing. The Mehron booth really rocked with top notch talent. Nix Herrera joined us for Pro Night where he wowed everyone with his avant garde art. Social media sensation Mimi Choi performed some magic right before our eyes with unbelievable optical illusion makeup techniques. And Mehron Girl Victoriia Bessarab from the Ukraine wowed us with the looks she created with Mehron products at the Media Academy booth. Last, but not least, there were the launches! We kicked off the show with the debut of our brand new E.Y.E Shimmer Palette, reformulated matte E.Y.E Powder Palette, and gorgeous new Highlight Pro palettes.
Nix kept things hot with his liquid metal makeup. The shimmery Metallic Powder and Mixing Liquid combo really popped against the black, purple and blue shades of Paradise Makeup AQ.
Model: Matthew Fox (@iammatt_fox)
All eyes were definitely on Mimi Choi and her model. We love how Mimi tricked the eye with this look - and apparently so did the media. Bustle, PopSugar, Allure, ID Magazine and more stopped by to chat with her. Thousands more caught her at work watching our Instagram Live.
Model: Sharlene Radlein (@sharleneradlein)
The looks of Victoriia Bessarab took our breath away. The depth of her artistry is demonstrated with this look.
And the launch of our new E.Y.E Powder Palettes and Highlight Pro Palettes was a success! We couldn't wait to debut these products at the show and were so excited they were such big sellers.
Just take a look at the shimmery gorgeousness of this new E.Y.E Powder Shimmer Palette. The advanced formula blends and builds effortlessly - and never cakes or creases. You will love how velvety smooth this vegan, cruelty-free and paraben-free makeup is!
And we kept the shimmer theme going with two stunning Highlight Pro Palettes. This pressed powder is perfect for illuminating and highlighting the cheekbones, brows, inner-eyes, bridge of nose, cupid's bow and decolletage.
Some of the best parts of the show are catching up with old friends. We were so excited to see Thelma Pollard, who has been the lead makeup artist for The Phantom of the Opera for 30 years!
We kicked off our Spring Face of Mehron Instagram contest to find an artist who could combine the two makeup worlds of Beauty and Performance into one stunning spring themed makeup look. All of you Mehron Boys and Girls who competed made it extremely difficult to select a winner. The creativity and care that went [...]
The music festivals are as much about the makeup and fashion as they are the live entertainment. With the hottest festival kicking off next weekend, it's time to plan how you will stand out from the crowd. This season we're feeling vibes of shimmer, stars, and saturated color. Whether you opt for a soft, bohemian [...]
Mehron Creative Director Stephanie Koutikas, Georgina Ryland, and Mehron Marketing Assistant & Customer Relations Representative Pamela FallerAussie Mehron Girl Georgina Ryland was in the US for a holiday and we are so excited she made time to visit the Mehron NY studio and chat with Mehron Creative Director Stephanie Koutikas, which we broadcast on Instagram Live. [...]
We are excited to announce that Mimi Choi aka @mimles will be joining Mehron at IMATS New York! Mimi truly is a makeup magician. Her hyperrealism optical illusion makeup has garnered international attention and a large social media following. She has been featured in numerous outlets, including Allure, Cosmopolitan, PopSugar, Style Caster, Huffington Post, and Daily [...]
The image depicting the face of Mehron Makeup is unique in that it incorporates our two worlds - Beauty and Performance. Today we are kicking off an Instagram contest to find the Spring Face of Mehron. We are looking for an artist who can bring our two worlds together in one stunning Spring Themed image [...]
Makeup has always played a part in moviemaking, from the porcelain skin, pink cheeks and deep shaded rosebud lips of the silent film stars, to the classic red lips and winged liner of Hollywood starlets, to the natural glamour of today's leading ladies and the special effects looks that continually amaze us. For the last [...]
Although they are still in production, we just couldn't wait to share a sneak peek at our latest lip palettes - Sweet and Spicy. The power of a woman is to allow herself to choose who she wants to be. Our 16 new L.I.P Cream colors connect via emotions and personalities. Are you Sweet? Are [...]
We are excited to once again be sponsoring the World Bodypainting Festival, which takes place July 12-14 in Austria. This international event draws top talent from across the globe. Last year's festival had artists from 54 countries competing for coveted world competition titles, with Mehron UK sponsored Nicole Aspradakis taking 6th place in the Brush [...]
Love is in the air - or maybe it's not! Valentine's Day evokes a broad range of emotions from light fun to deep passion to unrequited love. As we peruse our Instagram feed, we see all of these feelings expressed through extreme makeup looks. There are pink hearts, black hearts, bloody hearts - and we [...]