IMATS is so much more than visiting the vendors to check out the latest products. The show is an immersive experience where art is created right before your eyes. So, we transformed our show space into a pop-up studio where amazing artists created incredible works on the human canvas all weekend long.
Nix Herrera stayed true to his reputation for avant guarde art. He brought the masterpiece of Blake Armstrong to life on his model Kelly Capoccia using Mehron Grease Paints. We were honored to be a part of this one dimensional to three dimensional artistic interpretation. He took one of our iconic products and transformed his model into a true work of art.
Chloe Sens, Blake Armstrong, Kelly Capoccia and Nix Herrera
As Make-Up Artist Magazine recently stated, "It’s clear [Georgina] Ryland isn’t afraid of a challenge. And, in fact, rushes towards them at full speed." This Australian Mehron Girl, known for her detailed body paint, took on the challenge of creating one of her intricate pictorials during the show - and she nailed it! Her fairy tale scene is stunning. She continued to wow the next day with a take on Lady Liberty. We are thrilled she made the trip from Down Under to join us!
Viktoriia Bessarab, a Mehron Girl from the Ukraine, popped by to show us her IMATS artistry, which she created with the help of some Mehron products.
And we were so happy to catch up with the Mehron Mexico team.
If you are an MUA or makeup lover in the Los Angeles area, IMATS is THE place to be this coming weekend. Networking, discounts, seeing and feeling amazing products, and watching live demos from social media favorites “makeup” the IMATS experience – and we can’t wait to be a part of it. This year, we are bringing some friends [...]
The horror film Bird Box is breaking records. 45+ million viewers watched the movie in its first 7 days in the hectic month of December! The statistic is mind blowing – and so is the makeup artistry fans of the movie are sharing on Instagram. If you don’t know the movie, it features blind-folded characters who have to navigate [...]
As we say goodbye to 2018, we look back on the launches, events, trends and highlights that filled the year.Product LaunchesThe ECHO Pressed Glitter Palette lets you effortlessly add glitter to face and body - with ZERO fallout. No mixing medium or adhesive required! Just swipe on as you would any eye shadow or blush. It's that simple. Then [...]
As a makeup company, we love all our products – beauty and performance – equally. But, we know there are definitely fan favorites. Some customers go crazy for the buildable coverage of our Celebré cream makeup products. Others can’t get enough of our new, zero fallout ECHO Pressed Glitter Palette. And for bodypainters across the globe the blendable Paradise Makeup [...]
Good things come in small packages. So check the makeup lovers off your Christmas gift list with small stocking stuffers that have big impact. Fill their stockings with fabulous Mehron fan favorites, which for a limited time are under $20 each. These four products are sure to fill hearts with joy - and we won't judge [...]
Want to look jolly for the holiday season? Just follow these 3 simple steps and you will be ready for your close up. The products used for this classic Santa Claus look stand up under hot lights, squirmy children, and HD cameras. So whether you will be sitting through a long day of wish lists [...]
Renowned illusion makeup artist Mimi Choi has a world-wide social media following. Now her fans from across the globe have access to the palette that contains everything they need to recreate her looks, as well as invent some of their own. Starting today, the Illusion by Mimi Choi Palette will be available for sale in North [...]
To help you beat the Black Friday craziness, we are kicking off our holiday sale early this year. We have marked down our best selling beauty, body painting, and performance products. And you can get these discounted items NOW - along with a free gift (0.5 oz Mixing Liquid, 0.5 oz Skin Prep Pro or [...]
Creating a signature style . . . Caity Bowers has nailed it. Just one glance at this young artist's Instagram page and you can see she has conceived a look that is all her own. From the bold statements of color to the sparse, long lashes, Caity's makeup application is definitely unique. The Australian artist, who [...]