Founder Mehron Melik developed products that catered to the specific needs of theatre, vaudeville, burlesque, opera, ballet, and “moving pictures”. Performers have relied on Mehron for their makeup needs ever since our first product lines were created in 1927 at a small loft in the heart of New York City’s theatre district. Over the years, Mehron continued to focus on producing and re-formulating products that enhance the effect of the overall performance. Our beauty collections and theatrical makeup evolved from rouges and pomades to premium foundations that withstand intense lighting and provides outstanding coverage for HD cameras. We create high performance, transformative products for realistic special effects, theatrical character development, and face and body painting, as well as essentials for the most creative makeup artists and performers.
Back stage and off the set, Mehron products are makeup necessities. Our products are used in some of the most dramatic and visually exciting productions, including: Black Swan, Phantom of the Opera, The Lion King, Shrek the Musical, The American Ballet Theatre, The Metropolitan Opera, Blue Man Group, Cirque du Soleil, and Ringling Bros. and Barnum & Bailey Circus.
Mehron’s strong roots in the performance arena have spanned almost a century. Each decade, we have met and set industry trends with products that outperform expectations. Our dedication to innovation and quality have positioned Mehron as the performance makeup industry leader. During the 40’s and 50’s, Mehron ladies visited dressing rooms offering cosmetic products and application advice. Many leading ladies of the 50s and 60s (Lucille Ball, Elizabeth Taylor, Lena Horne, Mia Farrow, and Barbara Streisand) sought out Mehron products to enhance their looks. Today, television, stage, movie, music, and performance artists continue to rely on Mehron products to shine in the spotlight.
Before the first spotlight switches are turned on, before the cameras are focused, before the curtain rises, something truly magical already happened backstage… Mehron!
More than performance
While Mehron started on the stage, today we also offer a complete line of beauty products.