Mehron’s beauty roots run deep and wide. We have been firmly planted in the beauty industry since 1927. The seeds were first sowed when founder Mehron Melik created a line of rouges and pomades in the heart of New York’s theater district. Mehron quickly became the go-to makeup brand for the glamorous leading ladies of the stage and screen. Their love for the brand had them seeking products for personal use at our Fifth Avenue salon. Frequent clients included such starlets as Lucille Ball, Lena Horne, Mia Farrow and Barbara Streisand. Elizabeth Taylor would even send her chauffeur to pick up her favorite Glosstone. Estée Lauder and Max Factor – two industry giants –were also purportedly Mehron customers.
Since our inception almost a century ago, Mehron has been a leader in high-quality, high-value makeup products. Dedicated to developing makeup that exceeds normal expectations, our experienced team of chemists work in collaboration with renowned industry artists to create products that look amazing, feels fabulous, sets trends, and perform under the intense conditions. Makeup professionals from across the globe trust our products for their editorial, runway, performance, and every day needs.
Fast forward to the present day and we are still going strong. The line of rouges and pomades first created by Mehron Melik has grown to diverse beauty collections of foundations, powders, concealers, pigments, lip colors, blushes, eye makeup, skin prep, and more. Makeup artists throughout the world love the look, feel, and staying power of our products. From every day to extreme beauty, Mehron has become a staple in every artist’s makeup kit.
More than SKIN DEEP
Learn more about the rich history of performance products created by Mehron.